Plant-Lore

Collecting the folklore and uses of plants

Why the Financial Times is pink

The London Financial Times newspaper is printed on pink paper, according to an article on alder, Alnus glutinosa in ‘Richmond Park Diary – January 2022’, displayed on information-boards at the entrances to the Park:

‘The timber [of alder] is white when first felled but soons turns pink-orange.  It is reputed that low-grade paper made from alder was used to print the Financial Times in 1893,  whether this was a deliberate or accidental marketing exercise to distinguish the paper from its rival [sic.] is uncertain, but nowadays the paper retains its colour.’

Image: alder, Chertsey, Surrey, April 2022.

Updated 8 April 2022.

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