The Sun of 17 March 2012 carried a photograph of a ‘giant warehouse in Amsterdam, Holland’, where ‘blossoms of every colour reach as far as the eye can see’. The warehouse sells about 20 million flowers a day, but in the run-up to Mothering Sunday the demand is five times as great. During the past week 100 million daffodils and tulips have been picked by East Anglian growers ready for Sunday.