Plant-Lore

Collecting the folklore and uses of plants

Increase in demand for mistletoe

A word which has become popular – at least in the press – towards the end of 2016 is hygge, a Danish word which means ‘enjoying life’s simple pleasures’.  Apparently people are rediscovering such pleasures, and, according to a report in The Times of 24 December 2016, this has led to a rise in demand for mistletoe (Viscum album) for decorating homes, ‘that has sent prices soaring and prompted mistletoe rustling across the country’.

This has resulted in a 25% increase in the price of mistletoe, from £1.50 to £2.00 a bunch at the Tenbury Wells, Worcestershire, mistletoe auctions, and although in the past local ‘characters’ had helped themselves to mistletoe, now ‘it looks as though criminals are now helping themselves to larger quantities to sell to the public’.

Image:  mistletoe on sale during Tenbury Wells annual Mistletoe Festival, 3 December 2016.

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